When the Lord saw him coming over to look at it
more closely, GOD called out to him from the bush, "Moses! Moses!"
He answered, "Here I am." GOD said, "Come no nearer! Remove
the sandals from your feet, for the place where you stand is holy ground.
I am the GOD of your father...the GOD of Abraham, the GOD of Isaac, the
GOD of Jacob."... Exodus 3:4-6
"...What is His name? What Am I to tell them?"
GOD replied, "I AM Who AM." Then He added, "This is what you shall tell the Israelites: I AM sent me to you." Exodus 3:13-14